Candidate experience is the perception and the feelings of an applicant about an employer and their job application process, which is mainly based on their interaction during the complete hiring process. This includes all the points of contact during the recruitment – starting from the job search, application process, interview process and sometimes till the onboarding process. A good candidate experience is the core of a successful recruiting and hiring.
Why do employers need to focus on candidate experience?
Summary: A good candidate experience is essential for various reasons as it helps in building the brand health and creates brand loyalty. It helps in attraction and retention of the top candidates. Moreover, it encourages in good referrals. A good and human candidate experience helps companies to build a consistent talent pool, a stronger employer brand and happy brand ambassadors. It is important to always keep in mind that a great candidate experience is an excellent employer brand message to the candidates. Your employer brand can make or break your chances of acquiring the top talent, so it needs to be managed with the right intention. Therefore, you need to take all the necessary steps to ensure you have an employer brand strategy in place with a heavy focus on candidate experience.