The recent best selling book Atomic Habits written by James Clear states how our habits and actions have a strong link with how we perceive our surroundings and environment. Out of all our senses, our vision is the most dominant one. No wonder there is a whole science behind where FMCG companies should place their products in retail stores and malls to drive greater sales. Products at the eye level of the customers have higher probability of being sold.
If you want to drive a certain behavior then make it very easily visible. That’s the design principle organizations can adopt while setting up their workspaces. One of the reasons that Google became such a favorite employer was because of the great facilities they offered at their offices, ranging from contemporary cafeteria, soda vending machines to sleeping pods and massage rooms.
The prospect of being in office was made so exciting for the young workforce that they didn’t mind spending long hours at work. In fact , as mentioned by Douglas Edwards, who was the first Marketing Director at Google writes in his book I'm Feeling Lucky: The Confessions of Google Employee Number 59 that a lot of employees had built their whole life around being in office. Starting from eating, showering , playing as well as entertaining themselves at Googleplex. So there was no real reason for these employees to seek time outside the office complex.
We hope you have started getting the point that visual cues can be very effective in driving certain types of behaviors and habits. Here are a few things one can consider while designing office spaces-
Design can play a critical role in driving behavior and productivity at work. Given the surge of remote work it wont be a bad idea for employers to send across some visual displays which the employees can use at their home offices which would not only make them feel more inclusive but will also drive the intended behavior and values irrespective of the physical location of the employee.
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