To sell any product or a service, branding is crucial. In fact, it is so crucial that people often confuse the brand name with its product name (Maggi). Humans often see brands as something which represents themselves, they associate their identity with those brands, and take pride in it. That is why companies invest a lot of time in branding after a product is manufactured. Similarly, employees take pride in the company they work for when they are aware of the strong brand value.
In literal terms, “Employer Branding is the process of promoting a company, or an organisation, as the employer of choice to a desired target group. One which a company needs and wants to attract, recruit and retain.” A product’s branding includes Logo, Packaging, Typography, Quality, price, and customer service. Whereas, a company’s branding mainly constitutes of beliefs, services, team members, culture, and more. It won’t be wrong to say that a company’s brand is like a menu that the organisation offers to its potential candidates or employees, and the employees choose a company according to their taste.
The thumb of rule which a company follows in today’s world is to attain and retain talent. And for that particular reason they indulge in branding their name.
Here are a few simple ways of how a company can attract talent by building a strong brand name:
Employer Branding is not a choice, but a necessity. Companies with positive employer brands can get up to twice as many applications as companies with negative brands. To sum up, branding is equivalent to a company’s reputation, you make it or break it but continuously choosing to invest in it or not.